Business and Community Profile 2015

Business and Community Profile 2015 (PDF 1.81M)

Getting to know the demographics of the area in which you do business is imperative to success as it allows for a more in depth understanding of the needs of local customers. Developing campaigns or offers to customers based on information related to their age, gender, family status, socio-economic status or cultural heritage is far more likely to garner interest than blanket or generic campaigns or offers.