Destination Melbourne

Destination Melbourne is the Regional Tourism Organisation for Melbourne, which works with Melbourne’s industry to encourage collaboration and coordination through award-winning training programs, costs effective marketing activities and innovative products.

Discover Your Own Backyard

The ‘Discover Your Own Backyard’ campaign was developed by Destination Melbourne, the independent tourism organisation for Greater Melbourne, in conjunction with local councils to educate and educate residents about things to see and do in their area. Domestically, visiting friends and relatives (VFR) is the largest motivating factor for people visiting Melbourne. The VFR market […]

Tourism Business Fire Ready Kit

You may think that a bush or grass fire will never affect your business, and we hope you are right. However, the fact is, Victoria is one of the most fire-prone areas in the world and bushfires occur every summer.

Tourism Victoria

Find information and research on Victoria’s tourism industry as well as tools and support to help you start and grow your tourism business in Victoria.