In late 2003 Emma and her childhood friend Tom Griffith decided to start their own business. They identified that Australians wanted more super-premium, super-tasting juices with nothing added apart from the goodness.
As a result, Emma and Tom’s Life Juice was born. Like many Australians starting up their own small business they wanted to own and work in something which would be done their way – not someone else’s.
Emma & Tom Foods now sells its fantastic tasting, minimally processed range of whole fruit juices, quenchers, sparkling juices and snack bars into over 5,000 premium independent cafes and delis as well as to the major grocery retailers.
The brand’s philosophy is “Look After Yourself” and they are committed to helping others experience health and vitality. Emma & Tom’s pride themselves on maintaining close relationships with producers and suppliers and proudly support Australian farmers and families.
Emma is currently CEO and Managing Director of Emma amd Tom’s Foods.