Pricing for Maximum Profit

Feb 28 Wed 2018

9.30 am - 11.30 am
External Event

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The prices you charge for products or services are too important to leave to guesswork. Too low and you’ll run headlong into cash flow problems.  Too high and your customers will turn away.

Find out how to set a price point that’s just right to give your business the best chance to thrive at this essential workshop.

Discover what’s behind every good pricing strategy so you can develop one of your own that strikes the right balance between profit and greater market share.

Understand why pricing is the most important ‘p’ in the marketing mix, why both must be aligned to your business objectives, and the parts played by demand, cost, product lifecycles and your competitors.

Find out how to improve cash flow, avoid the five most common pricing mistakes, steer clear of price wars, when to use discounting and how it impacts profits.

Get on top of the key numbers, including gross margin, mark-up and breakeven, and learn how to identify your best sellers so you can pump up the profits.

Delivered by a small business financial expert and packed with practical tips, tools and techniques you can apply straight away, this workshop includes a free one-on-one mentoring session to guide you through the process of developing a pricing strategy of your own.

Most small business owners find pricing difficult.  Make it easy at this essential Small Business Victoria workshop, one of many that have helped businesses in Victoria get started for over 10 years.

Learn how to:

  • Develop an effective pricing strategy to match your business objectives
  • Monitor and manage key numbers
  • Understand gross margin, mark-up and break even
  • Identify your most profitable goods or services
  • Recognise five common pricing strategy mistakes
  • Discount effectively
  • Access tools, templates, support and resources in future

Includes a free follow-up one-on-one mentoring session with an experienced small business finance mentor.

Workshop Presenter – Reg Eustace

Reg has provided invaluable advice and support to more than 6,500 small businesses over four decades. This experience allows him to share his lessons learnt with business owners and support the development of their management skills.

His areas of expertise include financial management, strategic planning, debt management, marketing, commercial law and governance, and start-ups.

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