Intellectual Property: How to Protect your Brand, Idea or Creation

May 17 Tue 2022

12.00 pm - 1.00 pm
External Event

This session will give you the tools you need to help understand the basics of trade marks, designs, copyright, patents and trade secrets so you can understand how intellectual property (IP) can apply to your business and what your next steps might be to safeguard your IP assets. There will be a particular focus on brand selection and protection in Australia and overseas where workshop participants will learn:

– Why branding is so important and how to select and build a strong brand.
– The importance of clearance searches prior to launching a new brand or entering a new market
– Top tips for protecting your key brands, including logos and taglines
– How registering your valuable trade mark rights can protect your brand from misuse

Register for:  Intellectual Property: How to Protect your Brand, Idea or Creation

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