Crisis Management in the times of COVID-19

Apr 24 Fri 2020

12.00 pm - 1.00 pm

How to communicate, reevaluate and restructure your business for uncertain times

This three-part online course will cover measures that tourism businesses can implement now to cope with the ‘post COVID’ tourism landscape, including international and domestic travel restrictions whilst operating a business with only a core team. Designed by Yarra Ranges Tourism for their industry partners, Manningham businesses are invited to register for FREE. (Normally $75).

Learn what marketing messaging works in this uncertain climate, how to make the most of your social media presence and how to recover after the dust settles.

  • Immediate measures to implement for pro-active communication (email and social media)
  • Using and configuring social media tools for communication
  • Re-inforcing your existing digital arsenal during the quiet period
  • Building your email database
  • Website usability: turning lookers into bookers
  • Refresh your products to meet your new ‘hyperlocal and local markets’
  • Update your marketing assets and digital strategy
  • Understanding how to take control of some tools your ‘casual’ workers used to manage previously


Course Dates: 27 March, 8 April, 24 April (1pm to 2pm each day)

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