Commercialising Your New Idea Workshop

Nov 1 Thu 2018

9.30 am - 12.30 pm
External Event

Everything you need to know to take your innovation or idea from drawing board to market launch.

Get help to assess feasibility, decide its business potential and develop a clear commercialisation strategy over two inspiring workshops led by an experienced innovation and commercialisation expert.

Many great ideas and inventions never get off the ground or become fully-fledged success stories because of a failure to road test their market feasibility, or the cost and time required to get there.

The lesson is simple: to turn an idea into a profitable business you need to plan every stage of how you will take it to market. And that rule applies whether you’ve already invested hours in development or whether your new product or service is yet to be tested.

Get on top of everything you need to consider, from protecting your intellectual property, to market testing, steps to market entry, what sort of finance you’ll need to get there and where to source it.

Be guided by an experienced innovation and commercialisation practitioner with over 30 years’ experience to build a deeper understanding of the business potential of your idea, innovation or invention and get the right support and advice.

This five and a half hour workshop, held over two sessions, includes two free follow-up one-on-one mentoring sessions offering tailored advice to develop a commercialisation strategy that will keep you on track from day one.

Learn how to:

  • Navigate through every stage of commercialisation
  • Assess the feasibility of your idea, product or innovation
  • Understand the regulations, licences and permits that apply
  • Protect your Intellectual Property
  • Source the right finance
  • Develop a commercialisation strategy
  • Build your own action plan of next steps
  • Access tools, templates, support and resources in future

Workshop Facilitator:  Brian Oldland

Brian has provided consulting and mentoring advice to a wide range of technology and start-up companies over 25 years, building partnerships with large market players in the medical, lighting, engineering and manufacturing sectors.

He runs the Active Reactor Company, which provides smart city products and services.  His areas of expertise include intellectual propety, commercialisation, agreement negotation, business planning, grant acquisition and executive management.  He is a qualified company director.


Please note: There are some important elements as to how this workshop will be delivered including providing participant details prior to the session so the Workshop Leader may make contact.

This workshop is to held over two days (first workshop 3 hours and second workshop 2.5 hours) and limited to a maximum of 15 participants.

* Participants completing this workshop are eligible for two free one-on-one coaching sessions.

Held over two sessions.

Total Cost:  $75 per participant for both sessions.

Bookings essential.

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