Adapting your business in the face of COVID-19

Out of necessity, many local businesses are putting into practice innovative ways to continue to service their customers. Some of those tips are below:

  • Gift vouchers – If your customers aren’t comfortable visiting you in person, gift vouchers are an incredible show of support for the future.
  • Reducing or removing your shipping costs – Offering your customers incentives to continue to use your services or purchase goods goes a long way to supporting their loyalty.
  • Promote takeaway – Encourage your customers to continue to shop with a quick and easy takeaway option
  • Offering curbside pick up – Growing in popularity, this innovative option offers your customers the comfort of being able to stay in their own vehicle with minimal contact with yourself or your staff. #drive-thru
  • Phone payments – Go vintage and allow your customers to pay for goods or services over the phone
  • Food delivery for residential and business – Some businesses who are newly offering delivery services are already seeing a boost in sales compared to pre-pandemic
  • Virtual shopping / video walk throughs between store owners and customers – If your business relies heavily on browsing or on your customers seeing things with their own eyes before purchase, consider what some digital-savvy businesses are doing in utilising online platforms such as Facetime, Zoom or Skype to offer a virtual, but one-on-one walk-though over the phone / computer
  •  Take your business online – This is a big step but Small Business Victoria provides a great overview on taking business online and selling your products 24/7 so you can see if it’s right for you.
  •  Leave a review for your favourite business – If your customers aren’t in a position to be able to spend, encourage them to leave your business a positive online review, so more people can experience your business.