12 Week Marketing Marketing Makeover Program

12WMM Overview

The 12 Week Marketing Makeover (12WMM) is a program designed to help small business owners rapidly improve their marketing and bounce back from the challenges of the past 12 months. This highly practical program walks business owners step-by-step through how to design a marketing message that gets attention, create marketing materials that maximise their reach and reveals the most effective methods to amplify what they do and win more clients.

The Program is divided into three primary modules with four weekly lessons in each one.

  • In Module One – you discover how to create a MESSAGE to attract the attention of your ideal customer.
  • In Module Two – you discover how to develop and design marketing MATERIALS with real viral potential.
  • In Module Three – you discover the most effective METHODS to use to enhance your website, social media, and offline marketing strategies.

How it works

Participants watch a short video lesson each week to learn a key marketing principle. Then they attend a live weekly coaching call where they can get assistance with implementing that week’s strategy into their business. This ensures fast implementation of concepts into the business, helping to rapidly boost results.

Bonus live workshop. Following the 12-week program participants will be invited to attend a bonus live half-day workshop. Here they can get support to complete any unfinished components of the program as well establish connections and build their network. The workshop also provides an opportunity to celebrate the achievements of the group and present some individual Best in Class Awards, for the best marketing pieces created during the program.

Time Commitment

The program is designed to create minimal disruption to the daily operations of the business. Participants will need to allow about 2-3 hours per week, plus attend the optional bonus live half-day event.

The program will begin in July 2021. Video lessons will be sent every Tuesday and one on one coaching calls will take place on Thursdays where you can ask questions and get feedback.


Every participant will receive:

  • A comprehensive 12WMM workbook for each session
  • A complementary seat at the 13th Week Wrap Workshop.
  • Exclusive access to a members only online forum for quick answers to questions.
  • 12 Video marketing lessons available on demand.
  • 12 Live group coaching calls for fast implementation.
  • Access to the recording of every coaching call.
  • Plus 3 months additional access to all course materials to review and complete any unfinished program elements.

 About the facilitator

Paul McCarthy is recognised as one of Australia’s leading small business marketing specialists. An award-winning speaker and best-selling author (8 Steps to a Remarkable Business) Paul has been helping transform the fortunes of business owners for nearly two decades.